I love the doors.
After all, I am part of Exit Realty, corporate home of Mr. Bill Nasby, perhaps the #1 Real Estate Door Knocker that has ever lived.
So it shouldn’t be too peculiar that I am assembling a course for the agents in my office at EXIT Realty Bend that demonstrates to them the POWER of an extraordinary EXPIRED presentation that will get them, not just to, but through the threshold of every EXPIRED door they knock.
My best guess is that 95% or more of all real estate agents, who actually have an EXPIRED plan, don’t do much more than prepare a script, pick up the phone and fish for appointments. You know….I’m the greatest, I work for the greatest company, I sell more homes than anyone, my signs are the prettiest….and on and on! I believe there is a better way. I believe it because before I was the managing broker of my office, I did it.
The fact is, I didn’t develop anything new. Come on, man…..there is little in real estate that is new and hasn’t been done before by someone. But I have been smart enough to take bits and pieces from the masters in our business over my 17 years in the business to pick and choose, to experiment, to fail and to….from time to time….succeed.
The biggest challenge I will have with showing my agents the path to working EXPIRED listings is their “fear of rejection.” Isn’t that the biggest obstruction for anyone in sales? I believe the only way to remove the fear is to prepare so well that it is impossible for the prospect to say no. It really is that simple. It is easy to develop fearlessness when you know your stuff and when you have a clear benefit to offer. Plain and simple. Isn’t it?
My agents will learn that experts in our business estimate that 95% of all success with EXPIRED listings happens after the fifth attempt to make contact with the EXPIRED home owner. They will also learn that only 5% of all real estate agents are willing to make five attempts to contact the EXPIRED home owner. With that said, and knowing that the 5% of those willing to make five attempts will MOST LIKELY be making contact by phone…. and by mail…. AND NOT in person, I believe this leaves the door open for a POWERFUL, PROFESSIONAL and EXTRAORDINARY presentation AT THE DOOR of an EXPIRED!
During our “20 Minute EXPIRED Power Presentation Class” we will talk about developing a solid system, strategy and plan for each participant to soar! Teaching them to take action now in the face of fear (which they all have) with a strategy that is so easy…so phenominal….and so Powerful, will allow each agent to shake the fear and experience success.
We will discuss how they can “put into practice” this system in just one week! That is, one week of hard work! Nothing less!
The foundation of the method will be developing initial questions that will lead to the agent, once at the door of the EXPIRED listing, to show enough initial value and benefit, that they will be asked to cross the threshold for the 20 minute consultation. I believe that if an agent is able, in just 20 minutes, to demonstrate to the EXPIRED prospect that they have something FAR DIFFERENT (with value and benefit) than what the prospect has ever seen and/or experienced, that the opportunity to list the property is 90% assured. Yes, 90%
Remember, we will work on how to pack this POWERFUL consultation into just 20 minutes…expecting to leave with the listing. The key is to ask the EXPIRED prospect questions that lead to the agents & companies strength. For example, we might ask, “so, Mr. and Mrs. expired, would you mind sharing the former listing agents marketing plan?” We know that it is unlikely that any such written marketing plan was ever provided to the seller, right? This allows the presenting agent the opportunity to show the prospect a well-thought-out sample marketing plan. Impressive? You bet?
Of course, at EXIT Realty we have phenomenal franchise tools like the “Digital Marketing Strategy (http://exitrealty.com/dms)” that simply BLOWS AWAY the competition. So using the power of our franchise will also be a huge part of our 20 minute presentation…along with another franchise tool called “Promo Shop.”
The presentation will incorporate tools from numerous trainers and real estate experts like Joe Stumpt. One of my favorite disarming tools that Joe has taught for years is the “1-2-3-or me” option. I love it. You can see and feel how prospects love it too! And part of what Joe teaches is to uncover the truth through thought-provoking questions. We will work to discover the right questions to ask.
I can’t wait to see which agents are really ready to take control with a proven plan. But I also know I must take some responsibility here. Admittingly, action I have seldom committed to. I was reminded just yesterday of this when reading an article published on Wednesday, July 13, 2011 and featured in an article in a major real estate publication by Jon Cheplak (http://www.facebook.com/joncheplak), the mind behind The Real Recruiter (http://www.therealrecruiter.com/). As a matter of fact, I printed the article and highlighted a few sentences to post on my vision board and in my “20 Minute EXPIRED Power Presentation Class“ outline. In referring to broker owner/trainers, Jon says, ” What percentage of your agents actually have taken the action implemented the last 3 initiatives you have rolled out to them? ” He goes on to say, “ I was taught that every outcome in my office, region or company is my responsibility and ONLY MY RESPONSIBILITY!” So, I will ask the “tough questions” of each participant in the class. I will demonstrate the willingness he speaks of…. to, “go back and “check-in” and “measure” the activity of my agents based on what I have delivered to them.” I will ask those who see value in the “20 Minute EXPIRED Power Presentation System” to commit….recommit…..and I will continually measure.
I look forward to arming those agents willing with an extraordinary plan.
MAZZ